DMI News Details


Vancouver, WA April 6th, 2020 – Torco International Corporation is pleased to announce it has appointed Drive Motorsports International as its marketing agency.

The agreement will see DMI, and through its sister agency Automatik, oversee a broad scope to further establish Torco’s brand both on and offline as well as increase new sales through digital media, creative marketing, e-commerce, retail and marketplace optimization while also handling website development, social media, sponsorship and advertising initiatives.

Drive Motorsports International, which has been operating for more than 10 years, was founded by motorsports marketing executive and entrepreneur Tony Scott. Automatik, which serves multiple industries, is a newer branch of DMI that began in 2018 and focuses on digital marketing, social media and sales development agency that operates out of the same office as DMI.

Both DMI and Automatik offer a robust suite of marketing and business development services that increase sales and brand awareness through integrated strategies. Specializing in the motorsports, automotive and powersports industries, Drive Motorsports International provides professional motorsports organizations, businesses and brands with industry-leading marketing services that engage consumers and B2B partners effectively across the industry.

“We are really excited to be working with Torco and helping them increase their sales through creative media and marketing initiatives” said Tony Scott, President of Drive Motorsports International and Automatik. “Our unique approach to marketing, business development and digital media is proven to elevate our client’s revenue in today’s complex landscape, and we are looking forward to our relationship with Torco.”

“Torco is very excited to be working with the group at DMI. We are really looking forward to their marketing assistance and expertise as we grow our brand in new directions add more consumer oriented High-Performance Products alongside our existing very successful Hardcore Racing Products. Together we have big ideas and big plans…and we are so looking forward to it!” said Ernie Soliz, Director at Torco.

About Torco International Corporation: Torco is the first choice for premium motor oils and advanced lubricants. For decades, Torco has been manufacturing the highest quality motor oils, fuel additives, racing oil, gear lube, and octane boosters available for a wide range of vehicles. Available in synthetic and conventional blends, Torco oil delivers the critical lubrication demanded by those who won’t compromise on performance. Maximize your performance with Torco. For additional information visit

About Drive Motorsports International: Drive Motorsports International is an industry leading marketing and consulting agency serving the motorsports, automotive and powersports industry. The agency was established in 2009 and serves professional motorsports organizations, corporate sponsors and brands while providing integrated and analytical marketing solutions that drive maximum value and new revenue for clients. For more info please visit:

About Automatik Agency: Automatik is the ultimate full-service marketing and brand development agency for businesses and brands who want modern and affordable marketing services with increased sales growth. We combine our unique omni-channel marketing services with sales support services to help our clients grow rapidly and increase revenue. For more info please visit:

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Drive Motorsports International is a world-class athlete management and corporate consulting agency representing racing athletes, racing teams, and corporate brands within professional motorsport.