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The Problem With Most Sponsorship Packages? They’re Built for the Team, Not the Sponsor. Let’s imagine a company receives two sponsorship proposals. The first one say...
The Biggest Problem With Motorsports Sponsorship? We’re Still Selling It Like It’s 1995. Motorsports has always been one of the most powerful marketing platforms in th...
Social Media Is No Longer a Bonus. It’s Part of the Sponsorship Package. A sponsor’s logo on your race car is great. A sponsor’s logo on your race car plus thou...
Your Social Media Is Rented Property. Your Website Is Your Home Base. Let’s start with a simple question: If a potential sponsor heard your name today and Googled y...
There’s a harsh reality in motorsports sponsorship: Most sponsorship decks are built for the person asking for money—not the person being asked to invest it. And that...
