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Social Media Is No Longer a Bonus. It’s Part of the Sponsorship Package. A sponsor’s logo on your race car is great. A sponsor’s logo on your race car plus thou...
Your Social Media Is Rented Property. Your Website Is Your Home Base. Let’s start with a simple question: If a potential sponsor heard your name today and Googled y...
There’s a harsh reality in motorsports sponsorship: Most sponsorship decks are built for the person asking for money—not the person being asked to invest it. And that...
The Short Answer: Sponsors Want Business Results, Not Just Their Logo on a Car Let’s clear something up right away: Sponsors do not wake up thinking, “You know what o...
The Fastest Way to Lose Sponsor Interest Is Being “Just the Driver” Let’s start with a hard truth: Being fast is important. It’s also not enough....
