DMI News Details

October 15, 2026 One Hell of a Ride: DMI Teams Up with ARCH Racing

Some projects make you especially excited to get to work. This is one of them.

Drive Motorsports International is working with ARCH Racing on partnership acquisition, helping brands find their place in a racing program with a big vision and a story worth following.

If ARCH sounds familiar, there’s a reason. ARCH Motorcycle was co-founded by Keanu Reeves and Gard Hollinger, whose shared passion for motorcycles grew into an American company known for its distinctive design and craftsmanship. ARCH Racing takes that passion into competition, where every decision gets put to the test.

And we get to help bring partners into the action.

A great story. A serious racing effort.

There’s plenty to catch your attention at ARCH. But what makes this program exciting goes deeper than the names behind it. It’s the work of taking a motorcycle from an engineering idea to a machine that has to perform when the race starts.

The testing. The adjustments. The breakthroughs. The weekends when everything comes together—and the ones that send the team back to work with something to prove.

That’s what makes racing so compelling to follow. It also gives brands a chance to become part of a story as it unfolds.

For a partner, ARCH offers several ways into that story: motorcycles, design, craftsmanship, engineering, and the ambition to build something that can compete. Our job is to find brands with a real connection to that world and turn their interest into productive partner conversations.

Bringing the right brands into the picture

We’re working to identify prospective partners, make introductions, and explore how a relationship with ARCH Racing could serve their business goals.

That starts with understanding what a brand wants to accomplish. Who does it want to reach? What does it want people to know about it? What would make a racing partner valuable to its customers, employees, or business partners?

Then comes the fun part: exploring how those goals connect with the team, its story, and the experience of going racing.

We’re excited to be working with ARCH Racing and helping open those doors. There’s a lot to get behind here, and we look forward to bringing more brands into the conversation.

Want to explore partnership opportunities with ARCH Racing? Get in touch with our team. We’d love to talk.