BackIndustry-leading UTV Manufacturer to Serve as Sponsor of the Rock Life Offroad UTV Racing Team in the NRRA Off-Road Rock Racing Series.
Monticello, KY (May 16, 2023) Rock Life Offroad is pleased to announce that it has signed a new sponsorship with Polaris for the National Rock Racing Association Off-Road Racing Series.
Dan Carter will be the premier driver for the Rock Life Offroad Team. He is known for his wild driving style and never quit attitude and has become a crowd favorite among the UTV community. In the past two seasons, Dan has finished with four wins in UTV Bounty (Hawk Pride, AL 2021, Top Trails, AL 2022, Bridgeport, TX 2022, and Hot Springs, AR 2023). He finished 3rd place in the Championship for UTV Bounty Class in 2022 and 4th place in the UTV Bounty Championship in 2021. He finished 5th place in The UTV Stock Championship for 2022 and 4th place in 2021.
“We’re thrilled to announce that Polaris has joined us and will support our UTV Racing Program,” said Rock Life Offroad CEO Tim “Bryant” Dunagan. “We’ve been running a Polaris for several years and have secured multiple wins and top podium finishes because of it. We couldn’t do it without the Polaris platform. We’re working hard to build our program for the future, and we are very proud of this new relationship with Polaris. The UTV Bounty competition in the NRRA will remain a focal point for us and will be as fierce as ever—and we know that the Rock Life Offroad Polaris RZR will be up front battling for the win!”
The deal was organized by motorsports marketing agency and sponsorship agency Drive Motorsports International.
About Polaris. – As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com
About Rock Life Offroad – Rock Life Off-Road is a top-ranked UTV Racing Team competing in the NRRA Rock Racing Series. Together with Dan Carter, the team has secured several high-profile wins, and top podium finishes in the UTV Bounty and UTV Stock Championships. Rock Life Offroad also operates one of Kentucky’s top-ranked dealers and service centers for powersports products in Monticello, KY. Rock Life Off-Road operates a 10,000 sqft showroom, a large service center, and an e-commerce store. Please visit rocklifeoffroad.com on Facebook @rocklifeoffroad.
