DMI News Details


Portland, OR – August 11, 2017 – Rebel Rock Racing has officially announced the hiring of Drive Motorsports International as motorsports marketing agency.

The agency will take an omni-channel approach to building a new Rebel Rock Racing for the new ownership. Rebel Rock Racing was originally founded by Grammy Award winner Jim Jonsin and has raced Porsche’s since its inception. Under the new ownership of Frank Depew, Rebel Rock Racing plans to expand and continue to race in IMSA and possibly the World Challenge Series.

DMI will oversee all branding, commercial partnerships, social media and oversee the overarching marketing strategy as a whole for the IMSA team.

“We are taking the team in a new direction for the future and wanted a progressive agency that has the vision and marketing expertise in new age motorsports to tackle this project for us,” said Frank Depew, President of DF Motorsports Group.

“We are really excited to build the new Rebel Rock Racing brand into a powerful team for the future and position it for future growth,” said Tony Scott, Managing Director of Drive Motorsports International.

About Drive Motorsports International

Drive Motorsports International is a motorsports marketing, sponsorship and management agency representing racing athletes, properties and brands within the motorsports and powersports industries. We are a highly skilled and analytical team of individuals, who strive to not only develop innovative solutions to meet our clients’ goals, but to exceed those goals in ways never thought possible. For more info please visit:

About Rebel Rock Racing

Rebel Rock Racing is a a multi-car Porsche racing team who competes in the IMSA Continental Tire Sports Car Challenge Series. For more information on Rebel Rock Racing please visit:

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Drive Motorsports International is a world-class athlete management and corporate consulting agency representing racing athletes, racing teams, and corporate brands within professional motorsport.