April 25th 2012 – Rathbun Associates has been signed on as a multi-year primary sponsor for Northern California IndyCar hopeful TJ Fischer. Rathbun, based out of the Silicon Valley, is a premier provider of innovative technical solutions to the electronics industry on a global scale.
Drive Motorsports International has been brought on by Rathbun to manage and consultant on the sponsorship and marketing strategy for Rathbun.
“We are really looking forward to the partnership with Drive Motorsports International, they came highly recommended to us from inside the industry, we see a significant opportunity for commercial benefit through the sponsorship for us as well as our our clients and customers. TJ aligns perfectly with our core values and this was one of those “to good to pass up” opportunities. He is a highly rated up and coming driver in open wheeel and we are happy to be able to grow along with TJ. We will be supporting him this year in Formula Mazda, next year in Star Mazda and then into INDY LITES and beyond, said William Franco, Chief Operating Officer, Rathbun Associates.
TJ Fischer is a major West Coast karting standout and is transitioning to open-wheel racing with his goal set on IndyCar or open wheel in Europe in the coming years. TJ will drive for EFM Racing in the Formula Mazda Car and will be competing in both NASA and SCCA events up and down the West Coast for the remainder of 2012 honing his skills before advancing to Star Mazda in 2013-14 and Indy Lights thereafter.