DMI Client, Kon Rodz NHRA Top Alcohol Funny Car Team, is proud to be officially announcing its multi-year primary sponsorship with Sta-Lube.
Sta-Lube was co-founded in 1933 by University of Southern California (USC) professor Dr. Laird Stabler and his son Dwight Stabler. Dr. Stabler was one of the first innovators to use additives to create high performance motor oil.
Throughout the ’50s and ’60s Sta-Lube became well known for its racing motor oil. The company was an annual SCTA sponsor for the Utah based Bonneville National Speed Trials and regularly supported land speed, sprint, midget car and boat racing.
Sta-Lube ceased its motor oil production in 1974, but their business in premium greases and gear oils continued to thrive. Today, Sta-Lube products are manufactured at CRC Industries, Inc. in Warminster, Pennsylvania. CRC acquired the company in 1993.
Kon Rodz Racing is celebrating its 10th year of operation and is starting a new era with some exciting changes. Stefan Kontos, the team’s President, will also be the team’s driver of the 3500hp methanol burning top alcohol funny car.
“I am beyond proud to announce our new partnership with Sta-Lube. We have a longstanding relationship that dates back to 2005 with CRC and their BRAKLEEN brand, and are really excited to now be helping expand the Sta-Lube brand, “said Stefan Kontos. “CRC manufactures the best products in the automotive industry; the quality and value of their products are second to none. Having such a great company and a brand with such a long history in the automotive industry behind me as I start my driving career is extremely exciting and I cannot thank CRC Automotive and the folks at Sta-Lube enough for backing our efforts.”
“We are excited to bring the Sta-Lube brand back to its racing roots with our sponsorship of driver Stefan Kontos and Kon Rodz Racing,” said Dori Ahart, marketing manager for CRC Industries. “The brand has a very rich history in racing and collectors instantly recognize the iconic black and gold can of Sta-Lube racing motor oil from the 1950s. This year CRC has introduced new packaging for the Sta-Lube product line and an enhanced logo that ties to the signature design, and it couldn’t look any better than it does on the new paint scheme of the Kon Rodz top alcohol funny car!” said Ahart. “We have worked with this growing team for several years, and they know and use CRC and Sta-Lube products on their race car, so our partnership is a natural fit.”
Kon Rodz is managed by Motorsports Marketing and Sponsorship Agency Drive Motorsports International.
MORE ABOUT CRC INDUSTRIES
CRC Industries Inc. is a global leader in the production of specialty chemicals for maintenance, repair and operational professionals and do-it-yourselfers within the automotive, heavy-duty truck, marine, electrical, industrial hardware and aviation markets.
CRC trademarked brands include: CRC®, Sta-Lube®, K&W®, Marykate®, Ambersil, KF, Kontakt Chemie® and Kitten®.
MORE ABOUT KON RODZ RACING