BackOct 12th 2010 – Drive Motorsports International, a new breed of motorsports marketing agency, has been announced as the marketing agency for The Potts Racing Enterprise with Jesse James.
The deal will see Drive Motorsports International manage all marketing and sponsorship for the organization and oversee business development, strategic planning, client management and sponsorship consulting.
Tony Scott, President of Drive Motorsports International said of the deal: “It’s always a pleasure to work with a top property like Craig Potts and Jesse James. The team fits in well here at Drive Motorsports International; they fit well with our style and our love of off road. Off road racing is a powerful and passionate area of motorsports and we are excited to be a part of the team and a part of growing the sport.”
“The involvement of Jesse into the sport will not only help grow the fan base but increase exposure for the sport as a whole. I think a lot of the other competitors will be gunning for Jesse which will be for a great show! Jesse welcomes the competition and I’m sure he’s looking forward to showing his talent. He has a lot of off road racing experience and it’s only natural for him and the team.”
On the 4th of October, Jesse James CEO of West Coast Choppers and noted TV show host partnered with Potts Racing to form a larger team competing with multiple entries in both long course races such as the Baja 1000 and the rapidly growing short course Lucas Oil Off-Road Racing Series. “I’m at a point in life where all I want to do is race,” said Jesse James, when asked about this new chapter in his life. “I’m ready to commit to this sport 100% and prove myself as a real competitor. I am thankful Potts Racing has given me the opportunity to be part of their team.”
