DMI News Details

July 25, 2012 Bobby Runyan Jr Signs Endorsement Deal

Jul 25th 2012 – It was announced today that Richard Childress Development Driver Bobby Runyan Jr., has officially signed a multi-year endorsement deal with EyeBlack.

Eyeblack, an innovative company producing high quality customized products to reduce glare from the sun for athletes will give Bobby a prominent style and will produce several variations using Bobby’s brand and likeness as he advances his career into the upper echelon of motorsports.

“I’ve always been a fan of Eye Black for its glare-reducing abilities and customizable options,” said Bobby Runyan Jr. “I am very excited to partner with them as I continue to grow in my career and hope to show other drivers how beneficial EyeBlack is on the track and how cool and fun a product like this can be for the fans.”

Bobby has recently signed on with Richard Childress Driver Development Team running out of California to transition through the upper ranks of NASCAR.

“Auto racing is a sport where reducing glare and improving safety is just as important as style, and with EyeBlack, Bobby will get a great looking product that will help him succeed on the track,” said Peter Beveridge, President and Founder of EyeBlack. “Runyan and the auto racing industry fully embody our motto, ‘Play Tough. Play Smart.’ We are proud to call Bobby a partner and use what he’s all about to help grow our brand.”

Bobby Runyan Jr. is managed by Drive Motorsports International.