DMI News Details

March 15, 2012 Advanced Waste Services Signs DMI as Motorsports Agency

March 15th 2012 – It was officially announced today that Advanced Waste Services Inc. has signed, motorsports marketing agency, Drive Motorsports International as its Motorsports Agency of Record.

The deal will see DMI providing guidance to Advanced Waste Services in establishing its US motorsports program as well as handle and develop all alignment, strategy, sourcing, planning and activations.

Advanced Waste Services came to DMI for support as it explored a marketing and B2B initiative with the American Le Mans Series as well as other venues in the U.S. such as the Milwaukee Indy Fest and track sponsorships at Road America.

Advanced Waste Services, based in West Allis, Wisconsin, is a national provider of comprehensive environmental services specializing in non-hazardous and hazardous industrial waste disposal and cleaning solutions.

“We are very excited to work with Advanced Waste Services and establish a solutions based motorsports program for them,” said Caroline Buchannon, VP of DMI. “Their green initiative services align perfectly with the American Le Mans Series and what they are all about. We’ll highlight a number of new B2B introductions and influence relationships with key manufacturers to base the core ROI off of new revenue. I see Advanced Waste Services getting more involved in sophisticated levels of motorsports through custom brand positioning and B2B growth. Take a look at all the businesses actively involved in motorsports that circle in the same orbit as Advanced Waste Services does, most already use or are in great need of an environmentally based firm for various recycling and waste services,” she added.

Headquartered in Milwaukee, Wisconsin, Advanced Waste Services, Inc. is an environmental services firm specializing in non-hazardous and hazardous waste collection, transportation, disposal and on-site cleaning services to commercial, manufacturing and energy-producing clients. Advanced Waste Services operates full-service waste collection and non-hazardous waste processing facilities in Milwaukee, Rockford, Illinois, Portage, Indiana, Cedar Rapids, Iowa and New Castle, Pennsylvania. For more information about Advanced Waste Services, please visit our website at

About Drive Motorsports International: Drive Motorsports International, owned by The Maico Group, is a progressively advanced Motorsports Marketing Agency and has established itself as the next generation agency in the industry. DMI provides a full-array of market-leading services to both brands and properties that are looking to transcend through the motorsports industry to achieve the new age commercial benefit of motorsports. Offices are located in Portland, OR and Santa Monica, CA. For more information, please visit Drive Motorsports International at

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Drive Motorsports International is a world-class athlete management and corporate consulting agency representing racing athletes, racing teams, and corporate brands within professional motorsport.