BackFeb 23rd 2013- Admiraal Racing Team, a rapidly growing NASCAR K&N West Team has found success with motorsports marketing agency Drive Motorsports International Consulting services.
Admiraal Racing hired DMI in mid Dec. 2012 to consult and advise on business development, assets identification, developing market sales processes, strategic B2B solutions, potential partner identification, negotiation and activation solutions.
With the assistance of DMI, Admiraal racing has secured multiple larger sponsorships for their upcoming NASCAR K&N West season as well as their move into the NASCAR Camping World Trucks later this year at Iowa. Admiraal Racing is working diligently to build itself up for a full time Truck Series schedule in 2014.
DMI has worked with Admiraal Racing to identify strategic relationships, leverage relationships and provide B2B revenue solutions to existing relationships. Admiraal Racing has brought on a number of new sponsors and broadened its existing sponsorships through DMI.
“Working with DMI has been immensely beneficial, and I accredit a great deal of my success in finding sponsorship to the consulting and guidance they provided me with,” said Ian Admiraal, Team Owner/Manager. “DMI is a hybrid type of an agency. I have never seen such client care anywhere else in business as they have provided. I have experience working with sponsors, but DMI assisted me in restructuring my process and worked with me on new ways of providing my sponsors with the highest possible ROI. I was able to grow my racing organization because of DMI.”
