August 1st 2012 – World Rally Sensation Patrik Sandell has tapped motorsports marketing agency, Drive Motorsports International, for its high end consulting work, to help broaden its sales and marketing reach for their transition into Global RallyCross. DMI will also support Patrik in sponsorship targeting, ideation, creative strategy and endorsement development.
Patrik Sandell, whose other major sponsorship with Red Bull, Mini and Castrol, to name only a few have brought the Swedish powerhouse to the top in the world of rally. Patrik has many top accolades and is one of the best Rally racers in the world – need we say more!
The non exclusive consulting deal will allow DMI to continue and work with its other teams and drivers and allows Patrik to remain open to deals generated internally or from other sources. DMI will consult and advise Patrik and his team in sponsorship targeting, creative strategy, sponsor relationship management and advise on brand development for the GRC transition.