BackHUNTINGTON, CT, May 12, 2025— Octopode Life & Legacy is proud to announce the expansion of its sponsorship of rising star Ethan Goulart by committing as his full-season primary sponsor in the 2025 Toyota GR Cup Series. This marks an important evolution in the motorsports sponsorship between the values-driven financial solutions firm and one of the most exciting young talents in North American sports car racing.
Originally announced earlier this year as a two-race partnership, the alliance has now grown into a full-season commitment, reflecting the success and shared momentum generated on and off the track. Fans will see the signature octopus-branded Toyota GR86 in action at every round of the GR Cup schedule.
“We knew from day one that Ethan was a special kind of competitor,” said Spencer Porter, CEO of Octopode Life & Legacy. “His relentless work ethic, strategic approach to racing, and charisma align perfectly with our mission to empower clients through bold, future-minded financial solutions. Expanding our support to the full season was a natural step forward.”
The Toyota GR Cup Series, sanctioned by SRO America, pits drivers against one another in identically-prepared GR86 race cars, ensuring the spotlight shines on pure driver talent. Goulart, already a proven contender in multiple racing disciplines, is now primed to mount a full championship campaign under the Octopode banner.
“I’m beyond excited to continue this journey with Octopode as my full-season primary sponsor,” said Goulart. “Their belief in me has been incredible, and it means the world to have their backing as I go after wins and a title this year. I’m proud to represent a company that’s not only pushing boundaries in finance but also investing in the next generation of athletes.”
Drive Motorsports International, a leading motorsports marketing and sponsorship agency and a leader in brand development and activation, facilitated the sponsorship deal.
Octopode’s presence in the paddock continues to grow as they bring their unique approach to infinite banking, tax-free retirement income, and legacy building into the motorsports spotlight. Expect appearances, giveaways, and fan-first initiatives throughout the season, helping bridge the gap between the boardroom and the racetrack.
About Octopode Life & Legacy
Octopode Life & Legacy empowers individuals and families through infinite banking strategies, personalized retirement planning, and legacy-driven financial solutions. With a commitment to education, creativity, and service, Octopode opens doors to lasting prosperity. Learn more at OctopodeLife.com or follow on Instagram at @OctopodeLife.
About Ethan Goulart
Ethan Goulart is a multi-race-winning professional driver from Huntington, CT. Known for his precision, discipline, and adaptability, Goulart competes in several premier sports car racing championships. Follow his 2025 Toyota GR Cup journey at EthanGoulart.com or on Instagram at @ethan_goulart_racing.
