BackINDIANAPOLIS (Sept. 3, 2019)- In effort to take its F3 Americas Championship Powered by Honda and Formula 4 United States Championship Powered by Honda programs to the next level, SCCA Pro Racing has appointed Drive Motorsports International as its motorsports marketing agency.
As a leader in progressive motorsports marketing and sponsorship services, Drive Motorsports was hired to acquisition long-term strategic partnerships through customized and integrated motorsport marketing initiatives that deliver maximum value to teams and drivers, while addressing the needs and objectives of both the F3/F4 Series corporate partners and key stakeholders.
“It’s an honor to partner with the F3 and F4 Series and to work alongside their wonderful team,” said Managing Director of Drive Motorsports International Tony Scott. “We are excited to be assisting them in their growth endeavors and to work toward enabling new partnerships at multiple levels.”
Drive Motorsports International is a hands-on motorsports marketing and management agency that represents racing athletes, properties and brands within the motorsports and powersports industries. The primary objective for Drive Motorsports International is to secure sponsorship for both championships and contingency sponsors to benefit teams and drivers.
“We are looking forward to working with Drive Motorsports International on the 2020 season,” said SCCA Pro Racing General Manager Sydney Davis-Yagel. “We feel the team will help to enhance our growing Championships across all of North America.”
The highly skilled and analytical team of individuals based out on the west coast will start operations immediately.
About SCCA Pro Racing:
SCCA Pro Racing is a division of Sports Car Club of America, Inc. – a 60,000-member organization dedicated to motorsports events. SCCA Pro Racing provides full-service organization, operation and sanction for numerous professional racing series like F4 U.S. Championship and Trans Am. SCCA Pro Racing is a voting member of the Automobile Competition Committee of the United States (ACCUS) – the FIA delegate for this country.
About Drive Motorsports International:
Drive Motorsports International is the motorsports marketing and sponsorship division of Automatik Agency, and represents racing athletes, properties and brands within the motorsports and powersports industries. DMI is a highly skilled and analytical team of individuals, who strive to not only develop innovative solutions to meet clients’ goals, but to exceed those goals in ways never thought possible. Its mission is to create long-term strategic partnerships through customized and integrated motorsports marketing initiatives that deliver maximum value, while addressing the needs and objectives of both corporate partners and key stakeholders. The agency has handled over $65 million dollars in marketing transactions, provided over $130 million dollars in B2B tie-ins and billions in total marketing value. Drive Motorsports International skilled team has a combined 30+ years of experience specifically within the motorsports and powersports industries.
About Honda Performance Development:
Honda Performance Development, Inc., (HPD) is Honda’s racing company in North America and is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 1993, HPD is the technical operations center for Honda’s high-performance racing programs. HPD specializes in the design and development of race engines, chassis and performance parts, and technical/race support. HPD also offer parts and race support to Honda and Acura grassroots motorsports racers, and are expanding its support of racing series and programs that make Honda racing products available to all racing styles, from karting and Quarter Midgets to the highest levels of pro racing.
About Ligier Automotive:
As of 1st January 2019, Onroak Automotive North America has been rebranded Ligier Automotive North America. Ligier Automotive offers a wide range of racing cars in different motorsport categories: single-seater (Ligier JS F3 and the Ligier JS F4), sports-prototype (Ligier JS 53 EVO 2, the Ligier JS P4, Ligier JS P3, Ligier JS P2, Ligier JS P217 and the Ligier Nissan DPi) and GT with its latest car, the Ligier JS2 R. For more information, check out our website www.ligierautomotive.com and follow us on our new official social media pages (@ligierautomotive on Facebook, @ligierautomotive on Instagram and @ligierautomotiv on twitter).
About Hankook Tire America Corp.:
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tennessee, Hankook America markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America is a subsidiary of Hankook Tire Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea, and led by President and CEO Hyun Bum Cho.
