DMI News Details

October 27, 2024 Koehler Motorsports Signs Drive Motorsports International for Strategic Marketing Expansion

Koehler Motorsports is proud to announce its partnership with Drive Motorsports International, a leading motorsports marketing agency, to elevate its brand presence, sponsorship outreach, and overall market strategy.

This collaboration marks a significant milestone for Koehler Motorsports as it aligns with Drive Motorsports International’s industry-leading expertise in brand development, digital marketing, and sponsorship acquisition. The partnership aims to enhance Koehler Motorsports’ competitive edge both on and off the track through innovative marketing initiatives and strategic partnerships.

Koehler Motorsports is one of the top teams in dirt track racing, competing at the highest levels in both the World of Outlaws and Lucas Oil Late Model Series. Known for their relentless drive and championship-caliber performance, the team has solidified its place as a powerhouse in late model racing.

In 2024, Ricky Thornton Jr. delivered a landmark achievement for Koehler Motorsports by winning the Lucas Oil Dirt Late Model Championship, further cementing the team’s reputation for excellence. With a commitment to innovation, precision, and teamwork, Koehler Motorsports continues to push the limits of competition while forging strong relationships with fans and sponsors alike. As they take on the nation’s toughest dirt tracks, the team remains focused on sustaining its winning legacy and achieving even greater success in the sport.

“We are thrilled to join forces with Drive Motorsports International,” said Bobby Koehler, Owner of Koehler Motorsports. “Their deep understanding of the motorsports industry and proven track record in building strong brand relationships will be instrumental in taking Koehler Motorsports to the next level. We look forward to achieving new milestones together.”

Drive Motorsports International has a well-established reputation for working with top-tier brands and race teams across multiple racing disciplines. Their expertise in motorsports marketing, sponsorship activation, and brand strategy will play a pivotal role in strengthening Koehler Motorsports’ presence in the racing community.

“Koehler Motorsports has demonstrated incredible talent and potential in motorsports, and we’re excited to bring our marketing expertise to support their growth,” said  Drive Motorsports International. “We look forward to creating impactful sponsorship opportunities and brand engagements that will maximize their reach and success in the industry.”

With this partnership, Koehler Motorsports and Drive Motorsports International aim to expand visibility, attract new sponsors, and create compelling marketing campaigns that connect with fans, sponsors, and stakeholders alike.