BackNov. 14th, 2011 – Drive Motorsports International client Bruvado Imports will test the waters in NASCAR for the Miami NASCAR Nationwide Race. Bruvado has signed on to be primary sponsor of TriStar Motorsports and driver Mike Bliss for the Miami-Homestead NASCAR Nationwide race on November 19th, Bliss is currently 12th in point’s standings.
Bruvado Imports has had strong links with motorsports since its inception in 2001. Bruvado is going through a massive growth period and is using the sponsorship to test the waters in NASCAR and announce its national launch. TriStar is hoping to round out the season in the top 10, and improve their running position in 2012.
Mark Smith (Owner) “TriStar is pleased to have Bruvado Imports on board our No. 19 entry in Miami-Homestead. We appreciate the opportunity to represent them and are excited to be a part of their national launch and their first Nascar Nationwide appearance. We hope it will be a positive and rewarding endeavor for both companies.”
The deal overseen by Drive Motorsports International will also see Bruvado activating with a 5 stop show car tour leading up to the race and a huge Hospitality trailer onsite at the race in Miami. The show car tour will be used to give away tickets to fans and help generate awareness in the Miami area.
Mike DeFord, VP of Marketing, Bruvado Imports added: “Bruvado looks forward to its sponsorship with TriStar, Mike Bliss and the entire No. 19 team. In launching a new beer and spirit line of products our company is looking for unique opportunities with solid foundations. TriStar and Mike Bliss bring all of those elements to the table. It will be a big year for Bruvado both on and off the track with the launch of our “Party in the Box” products offering 5 Premium Mexican Lager beers and a 200ml. bottle containing 5 shots of tequila or bourbon in one convenient box with shot glasses included of course. We couldn’t be more thrilled to assist the TriStar Motorsports team in its efforts to finish in the top 10 for the season, as well as continue our dedicated commitment to use the sponsorship as the core platform to deliver our responsible drinking message to adult racing fans.”
