BackChicago, Devember 28th 2011. Drive Motorsports International, a full-service motorsports marketing and consulting agency is announcing its new brand update as the agency evolves in the niche area of motorsports and powersports. DMI unveiled a new logo and website to coincide with a slight restructuring of the agency’s focus and addition of more strategic consulting services for both properties as well as sponsors. The new logo is a sleeker, more modern version of the logo used by the agency since its inception in 2009.
“The logo was designed to reflect the changes and growth in the agency. We’re obviously all about motorsports but we’re not just a sponsorship sales agency, we’re a hybrid in a way. We’re a small full-service agency, working on behalf of and representing teams, drivers and sponsors and offer all kinds of unique services,” said Jim Hauck, VP of DMI.
The agency’s newer services and focus areas include social media, design, sponsor audits, larger consulting services, measurement tracking and racing athlete management.
When asked about the significance of the design and update, agency Owner Tony Scott had this to say, “We were looking for a fresh update to the agency as we restructured and evolved to work in the ever changing motorsports industry,” Mr. Scott added. “We really try to separate ourselves and prove ourselves, we have a fresh approach of the entire motorsports and powersports industry,” he said.
