Oct. 14th 2011 – Motorsports sponsorship and marketing agency Drive Motorsports International has announced the signing of Mexican alcohol company Bruvado Imports to its roster of clients.
Though Bruvado is well known to motorsport fans in off-road racing and motocross through sponsorships of off-road driver Cameron Steele and team Menzies Motorsports as well as Jimmie Albertson in the AMA Supercross series, the brewery’s signing with Drive Motorsports International signifies the company’s intentions to step up its motorsports initiatives.
“We’ve worked with Bruvado before in Off-Road Racing and Supercross and are excited to be expanding their reach into motorsports” Said Tony Scott, president of Drive Motorsports International. “We’re currently working on bringing more new sponsors into motorsports and Bruvado is a great new brand with an interesting story to tell.”
“We’re different as an agency and we want people to know that different works. We look forward to working with Bruvado on their future motorsports sponsorships and are excited about Bruvado’s growth. We are certain our collaborative team will create sales, awareness and the consumer interest Bruvado is looking for”.
Regarding the Santa Cruze-headquartered company’s signing with Drive Motorsports International, Bruvado Imports vice president of marketing Mike Deford said, “Drive Motorsports International is fantastic at delivering strong results. They’re a new breed of marketing agency; they’re aggressive. There’s a reason why they’re growing. Their approach is why we chose to work with them, the industry needs outside the box thinkers.”