About Us

About DMI
Motorsport Marketing & Representation Agency.
About Us

Drive Motorsports International is a new-age motorsports marketing and sponsorship agency helping clients dramatically market their businesses and brands through professional motorsport. Our commitment to modern-day marketing activations has expanded our presence throughout the international motorsport industry.

We’re a small collective of motorsports marketing experts focused on brand sponsorships, driver representation, business development, sponsorship placement, event activation, hospitality, media relations, measurement support, and strategic consulting. 

Our team is a highly skilled and analytical group of individuals, who strive to not only develop innovative solutions to meet our clients’ goals but to exceed those goals in ways never thought possible. Our mission is to create and execute long-term strategic marketing and sponsorship initiatives through trend-setting verticals that deliver maximum value and revenue while addressing the needs and objectives of both corporate partners and key stakeholders. DMI has handled over $65 million dollars in marketing and sponsorship transactions, provided over $135 million dollars in B2B revenue and over $1.5 Billion in total marketing value for clients.

Drive Motorsports International started in 2009 as a sponsorship activation agency whose primary focus was helping corporate brands market and activate throughout the motorsports industry. We believed that there needed to be a better way to value and track motorsports marketing and sponsorship initiatives. As a result, we created a proprietary measurement platform to help brands understand the value and performance of their sponsorships and how to make tactical adjustments to maximize value. After many years of assisting brands with sponsorships, we expanded in 2018 and began representing professional racers, teams, tracks, and series.

Even though we’re small, We are committed to delivering the most profound insights, boldest ideas, and the most comprehensive motorsports marketing and sponsorship services throughout the motorsports and powersports industry. This approach has created a growing client base that demands performance and superior results. 

Our skilled team has a combined 30+ years of experience successfully growing brands within the motorsports and racing industries.