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Drive Motorsports International is a motorsports marketing and consulting agency representing racing drivers, teams, and corporate brands within professional motorsport.
We’re a small collective of motorsports marketing experts in brand consulting, athlete representation, career management, business development, sponsorship placement, event activation, hospitality, media relations, social media support, and strategic consulting.
DMI works to define and elevate our clients’ careers within the motorsports industry while seamlessly building their brand and placing them in the best environment possible to maximize their potential. In the growing digital age, the personal brand of a driver/racer is just as crucial as on-track performance in attracting sponsorship and support. We believe in building upon an athletes’ personality and allowing it to flourish, which in turn creates fan engagement, sponsor interest, and confidence both on and off the track.
Our passion is furthering our clients’ careers while creating successful strategic partnerships; we help our clients adapt and win through modern-day verticals while addressing the needs and objectives of both corporate brand partners and key stakeholders.
Drive Motorsports International started in 2009 as a sponsorship activation agency whose primary focus was helping corporate brands market and activate throughout the motorsports industry. As a result, we created a proprietary measurement platform to help brands understand the value and performance of their sponsorships and how to make tactical adjustments to maximize value. After many years of assisting brands with marketing through motorsports, we expanded in 2017 and began representing professional racers, teams, tracks, and series.
Even though we’re small, we are committed to delivering the most profound insights, boldest ideas, and the most comprehensive representation, management, and motorsports marketing services throughout the industry.