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Your Social Media Is Rented Property. Your Website Is Your Home Base. Let’s start with a simple question: If a potential sponsor heard your name today and Googled your ...
There’s a harsh reality in motorsports sponsorship: Most sponsorship decks are built for the person asking for money—not the person being asked to invest it. And that’s the...
The Short Answer: Sponsors Want Business Results, Not Just Their Logo on a Car Let’s clear something up right away: Sponsors do not wake up thinking, “You know what our marke...
The Fastest Way to Lose Sponsor Interest Is Being “Just the Driver” Let’s start with a hard truth: Being fast is important. It’s also not enough. Every race ser...
Motorsport Sponsorship Is More Than Putting a Logo on a Race Car Motorsports sponsorship has always been a little different from traditional advertising. A billboard gets seen. ...
